The Marketing tab: get more orders

The Marketing tab is for the weeks you want more work rather than more organization. It has five smaller tabs, and they all follow one rule: Broidry writes and prepares, you send. Nothing in here messages a customer on its own.

Bring them back

A list of your past customers with a message already written for each one, built from their real last order — the actual piece, the actual date. Copy the message and send it wherever you and that customer already talk. A person who bought a teacher gift last spring is very likely to buy one again; this tab is how you remember to ask.

Email your list

Write one email and send it to everyone who opted in to hear from you, straight from Broidry. Good for announcing a drop, a sale, or holiday deadlines.

Sales and seasons

Set up a shop-wide sale or a discount code for a slow week, and run a holiday push. Discount codes respect your minimum — a code can lower a price, but never below the floor on your rate card.

Every code you make gets a "Copy link" button next to it. That copies your order link with the code already on it, so giving one customer their own price is one paste into a text or a message. They open the page and the price is already theirs, with nothing to type and nothing for you to explain. It is the answer to "this piece is $78 but you're paying $35."

The link is safe to send to one person. If someone forwards it, the code is still checked the same way a typed one is, so an expired code, a used-up code, or a one-per-customer code stops working for the next person, and they are told why instead of being charged the higher price without knowing.

Share your shop, on paper too

This tab holds your one public link, plus two print kits that carry it into the real world.

The craft-fair kit is a print-ready 4 by 6 table card in your shop's own look, with a QR code straight to your shop page. Set it on your table at a fair and the person who loved your work but didn't buy can order from home.

The package insert is a thank-you card that goes in every order you ship, with a QR code that asks for a review. You can personalize it with the customer's name before printing: a person gets their first name, and a school, church or team gets its whole name.

People who follow your shop

Near the bottom of your shop page there is a sign-up box: New pieces, straight to your inbox. Anyone can use it, whether they have ordered from you or not, so someone who loves your work and is not buying today can still hear about the next thing you make.

Everyone who signs up there joins the same list as customers who checked the opt-in box at checkout. Signing up sends them a short hello straight away, with a look at what you have in the shop right now and a line saying how often they will hear from you.

After that, Broidry emails the list a roundup of your new work on its own. You do not have to send anything. It waits until there is something to show and then never sends another for two weeks, so a run of new products goes out as one email rather than five. Anything you publish while it is waiting joins the next roundup instead of being skipped.

That gap is on purpose. People do not leave a list because a shop emails twice a month. They leave when it turns up more often than they were told, and the ones who feel ambushed press the spam button rather than unsubscribe. Every shop on Broidry sends from the same address, so one shop's spam complaints make everybody's email harder to deliver, including the order confirmations your buyers are waiting on.

A drop is the one thing that does not wait. Because a drop closes, you can email your whole list about it the same day, from the button on the drop itself. That one goes out once per drop.

Every email carries an unsubscribe link and a send-me-these-less-often link next to it, which drops that person to about twice a year instead of removing them. On the Email your list card you can see how many people joined and how many left over the last three months.

Writing your own message to that list — a sale, a season, an announcement — is the Email your list card above, on the Shop plan. The hello, the roundups, and the drop email all work on every plan, including Free.

Reviews and waitlist

Ask a happy customer for a review with a request that is already written, and see who signed up to wait on a piece you marked coming soon. When you uncheck Coming soon, everyone on that list is emailed automatically — you do not have to send anything. Anyone who left a phone number instead of an email stays marked not yet told, so you can text them yourself.