Help & tutorials
How to run your shop on Broidry
These are short, plain-language guides. Each one tells you what a feature does, how to use it, and what your customer sees on their side. Start at the top if you are new.
Prefer to browse? Everything is below. Looking for embroidery-business know-how rather than Broidry instructions — pricing your work, stabilizers, finding customers? That lives in the Guides.
Getting started
Open your shop and take your first order
From a brand-new account to a shop page you can share, in about fifteen minutes.
5 minute read
We'll build your shop for you
Send photos of your work and your prices, and we set your whole shop up for you. Here's what we can cover and what to send.
2 minute read
We built your shop — how the review works
You sent us photos and prices, we set your shop up. Here's exactly what happens next, and what's yours to change.
2 minute read
Your first sale, from zero
You know how to embroider but you have never sold a piece. One product, one honest price, and a practice order that shows you the whole thing working.
7 minute read
Bring your history in from another platform
Move your customers, past orders, and sales history over from Etsy, Shopify, Square, or any spreadsheet, with a preview before anything is saved.
3 minute read
A tour of your dashboard, by following one order through it
The sidebar is long. This tour walks one real order from the first message to the money, and introduces each tab where it comes up.
5 minute read
Is there a Broidry app? Broidry on your phone
There is no app to download. Broidry is a website that works in your phone's browser, and you can put it on your home screen with notifications.
2 minute read
The weekly letter from Sara
Once a week, a short note from Sara on what's new in Broidry — what shipped, and what it does for your shop.
1 minute read
Orders and customers
An order's life, from New to Done
What each order status means, and what Broidry does for you at every step.
5 minute read
Taking an order off your board: archive, cancel, or delete
Three buttons that look alike, what each one tells your customer, and which one to use when an import came in wrong.
3 minute read
Your Inbox: every customer conversation in one place
Storefront questions and order messages in one list, junk filtered into a Spam folder, replies that work straight from your email, and saved replies for the questions you answer often.
5 minute read
Turn a pasted message into an order
Paste a Facebook or Instagram conversation and Broidry builds the order, flagging whatever the customer forgot to say.
3 minute read
Add many orders at once
When a lot of people order the same product in comments and messages, paste one line per order and add up to 500 at a time.
3 minute read
Let a customer choose their own design
Send one link per order and the customer fills in their own color, size, wording and thread — straight onto the order you already have.
3 minute read
Group orders: one link for a whole team
Turn one product into a team store, let every member pay for their own spot, and get one batched sheet to stitch from.
5 minute read
Gift registries: a gift list friends and family buy from
Let a customer pick personalized pieces for a baby shower, a wedding, or a nursery, share one link, and get every gift as a normal order.
7 minute read
Drops: a themed collection on one link
Put several products on one link, with a closing date or without one, let buyers pay for everything in one cart, and stitch the whole batch together.
4 minute read
Business pages: an order page for each business you work with
Give a business you make things for its own page, with only its products, at its own price, open until you close it.
3 minute read
Quotes, payments, and your rate card
Price every order the same way, send a quote with or without an order, give customers a one-click accept link, and track the money on the order.
4 minute read
Your morning brief: what needs you today
One notification and one email each morning listing what needs you that day, each item linked straight to the order.
2 minute read
What your customers see
The customer's whole journey, so you can answer their questions before they ask.
4 minute read
Etsy orders land on your board automatically
Forward Etsy's sale emails to your private Broidry address once, and every new sale becomes a paid order with no retyping.
4 minute read
Square sales land on your board automatically
Connect your Square account once, and every paid Square sale becomes an order on your board with no retyping.
3 minute read
Mockups and photos
The Mockup Studio, start to finish
Show your customer their exact piece, in real stitches and real inches, before you thread the machine.
7 minute read
Listing photos from one phone picture
Take one honest photo of the finished piece and get listing-ready photos back, same item, better light.
3 minute read
Photograph your blanks so mockups look right
Five habits that make every mockup on that blank look straight, true to size, and easy to read.
2 minute read
Your shop page
Set up your shop page
The five Storefront tabs, what each one controls, and the fastest path to a page that looks like you.
4 minute read
Products, and the three ways buyers order them
A product can be personalized, built from a logo the buyer sends, or sold exactly as photographed. Picking the right one is what makes the order form ask the right questions.
5 minute read
Your fabric shelf: show buyers the real fabrics you stock
Photograph the appliqué fabrics you stock — or fill the shelf straight from a store receipt — and buyers pick the actual fabric instead of typing a description and hoping.
6 minute read
Your design library, and letting buyers pick from it
Keep your stitch files, thread notes, and sizes in one place — and turn the good ones into designs buyers can put on a garment themselves.
4 minute read
Fonts and your thread drawer
Where the fonts come from, how the thread drawer works, and how both flow into orders and mockups.
3 minute read
Thread charts: which brands are built in, and adding any other brand
The five charts you can add threads from by number, what to do when your brand is not one of them, and how to ask for a chart.
3 minute read
Make a post: social graphics in your colors
A ready-to-share graphic built from your shop — your colors, your products, your link. Pick a layout, change anything, download, post.
2 minute read
The Dream List: pitch the customers you wish you had
Name a school, team, company, or group you would love to work with. Broidry builds them a private sample page showing what their own store could look like, and drafts the pitch email for you to send.
3 minute read
The Marketing tab: get more orders
Messages for past customers written from their real orders, a simple email tool, sales, review asks, and print kits for craft fairs and packages. Everything is drafted for you; nothing sends without you.
4 minute read
Use a font that came built into your embroidery software
Your Chroma, DesignShop, Hatch or Wilcom fonts can stitch on your Broidry orders. You type the alphabet once and upload one file.
4 minute read
Use a .bx font in Broidry
Drop the .bx on Broidry and we convert it for you — or do it yourself in five minutes with the free Embrilliance Express.
5 minute read
Put your shop on your own web address
Send customers to your own domain instead of a broidry.com link — what to change at your domain company, and what happens on our end.
7 minute read
Production, pricing, and money
Your blanks, and how many you have on hand
Add the garments you stitch on, count them by color and size if you keep stock, and find a count from the search box.
3 minute read
Production: what goes on the machine next
Your make list sorted by ship date, with a clear answer to whether a due date is realistic.
3 minute read
Your turnaround: where the number is set and everywhere it shows
One number on your Pricing page tells buyers how far out you are booking, gives paid orders a due date, and skips your time away.
3 minute read
Your holiday cutoff, checked against your real queue
You pick the last day you'll take Christmas orders. Broidry puts it on your shop, checks it against your real queue, and warns you the moment it stops being keepable.
3 minute read
When you get paid, and where the money goes
Where your sales money arrives, why the first payout is slow, and where to watch it.
3 minute read
Your books, and getting them into QuickBooks or Xero
Which file to download for a bookkeeper, which one QuickBooks and Xero will actually accept, and what Broidry does not do.
3 minute read
Plans, fees, and the AI photo allowance
What free really includes, what the paid plans change, and where every number lives.
3 minute read
Refer other shops and earn a share
How the affiliate program works, what the shop you refer gets, and what you actually get paid.
3 minute read
If you still have a question
You run a shop on Broidry
The Ask Broidry chat in your dashboard answers instantly — how-to questions from these guides, and questions about your own orders from your records. If it can't answer, it sends your question straight to the people who build Broidry and a person follows up by email.
Ask from your dashboardYou ordered from a Broidry shop
The fastest answer comes from the shop itself, because they are the ones making your piece. Use the ask box on their shop page, or reply from the order link they sent you. Both go straight to the shop owner, and they will see it with your order in front of them.